I am sure many of you are as overwhelmed and confused as I was when I was trying to figure out establishing Google AUTHORSHIP on my website. I decided to tackle it head first and even though I hit a few bumps in the road, I was able to figure it out in a short amount of time. (ok…..an hour….but considering I was figuring it might take FOREVER to figure out….I consider an HOUR a short amount of time!) Let me tell you a little bit about what I know about websites and all the lingo. I have had a website for quite some time and am completely self taught in being able to trouble shoot a FEW things, however often times I have to seek outside help and when they start talking…….it sounds like the teacher from The Peanuts. It’s complete mumbo-jumbo and I usually quickly grab my pen and start taking notes because I just don’t know specific things about HTML, servers, hosting (figuring that out slowly), FTP…..well….you get the point. So if you are right there with me…..you CAN do this. I did and it wasn’t that hard.
I will be putting things into a simplified, step-by-step order of things to do.
#1. I assume you have a website that you are wanting to establish AUTHORSHIP for. Google Authorship basically gives YOU, the author, credit for any blog posting or website posts that you contribute to. It also can have a direct impact on SEO and I recommend reading up on all the benefits of having it. That is what I have been doing for the past day and it looks like it will prove to be very beneficial. Oh….and you get your photo next to your article that show up in searches…..making you look EXTRA COOL.
#2. I assume you have a Google Plus site already started and possibly a Google Plus PAGE started. (If you don’t have these created, they are very easy to create, so do that and come back!)
#3. Once you have your G+ account, you will need to go to the ABOUT section of you PROFILE and locate the LINK section. In the “Contributor To” area, add your custom link. Then click “Current Contributor” and SAVE. While you are in the LINK section you can also add your website below the “Contributor To” section in the specific “Links” section. Here is where I updated and added my business photography website, my Instagram, my Pinterest and my business Facebook page. You don’t have to add all of them, but I recommend at least adding your website URL.
#4. You will need to do email verification and make sure your emails have been VERIFIED. These emails are going to be located in your PROFILE and in your ABOUT page and edit/add your email in your CONTACT section. If you aready have your email there, it should show a check mark next to it if it has been verified.
#5. On your Google Plus Page (your business page….like mine shown HERE—–> Niki Manning Photography G+ BIZ PAGE, you will need to make sure you have your website address listed in your CONTACT section. While you are there, make sure everything is up to date and includes your phone number and an email address. I initially thought maybe I should change my email address to my GMAIL account, however I found it doesn’t matter and actually better if you have an email that contains your website. (ex: Niki@NikiManningPhotography.com)
#6. Go to this link with Google and verify the email address used. ——–> https://plus.google.com/authorship You will get an email sent to your inbox that you will need to click on to VERIFY. Do this and slowly, but surely you are making progress. I promise! All these things need to happen in order to make it all work in the end. (for this step I also used the email address Niki@NikiManningPhotography.com)
#7. Ok…..normally here is where things get complicated with adding codes to header pages and such, however I found a great PLUG IN for your WORDPRESS blog. This PLUG IN allows you to skip the copy, paste/insert crazy code in your header. In your DASHBOARD ON YOUR WORDPRESS, click on PLUGINS and then on ADD NEW. In the SEARCH, enter GOOGLE AUTHOR LINK and hit enter….it should come right up and has 4.5 STARS. Click INSTALL and then ACTIVATE. After installing, you will then go to your menu on the left and go all the way down to SETTINGS. If you hover on that, you will see a menu pop up that contains “Google Author Link”. That is where it is if you need to access it. Click on it and it will open up the plug in. Under this page, you will see a few options and I will walk you through these. First off I did EDIT how my name appeared as the author of the home page by clicking in the top right hand corner of the page where it says “Howdy, Niki Manning” on my ADMIN page. I then clicked on EDIT MY PROFILE. In this page , you cannot edit your USERNAME, however you can add your full name and add a NICKNAME and I did this by simply adding “Niki Manning” and then in the drop down ‘DISPLAY NAME PUBLICLY AS’ menu I also clicked so that “Niki Manning” was chosen. (obviously insert your own names here that you want to appear as author.) In the contact info, I also added my Niki@NikiManningPhotography email address, my website address, my ABOUT Google + profile (personal page ABOUT) and then updated my TWITTER and my Google + (I inserted my business page here.) Make sure after you complete ALL of this information that you UPDATE PROFILE by clicking on the little blue button at the bottom of the page.
Now that you have updated your PROFILE, go back to the Google Author Link Plug in. Finish up this page by filling in your Google Publisher Profile. I added my Google Plus Business page URL here. Click SAVE SETTINGS at the bottom of the page.
#8. Now that all of that is done, you will need to go and test everything out to see if it is in proper working order. You will need to click this GOOGLE WEBMASTERS link —> (https://www.google.com/webmasters/tools/richsnippets) . Once here you should be able to enter your website address and it should show that everything is working. It will also give you a preview of the photo that is shown by your blog postings as well as you should have your results from your Google Authorship Testing Results….it will be GREEN if all looks good. It took me a couple of tries to get the GREEN LIGHT, but it was a matter of having to tweak a few things, which I included directions for above, so hopefully you won’t hit any bumps in the road.
**I am giving you MY step by step and what worked when I set up my AUTHORSHIP, and am hoping it works for everybody, however I am not guaranteeing it. Please go through each step carefully and make sure you save your updates on each page and that you have verified your email addresses on your pages. Best of luck! I would love to hear from those that this worked for….feel free to leave a comment below!
***I use a Pro Photo web site that has WordPress installed.